hear from clients
GTM
Elisabeth is an intuitive leader who understands how partnerships with the cloud service providers work. This is why we engaged her, and she did not disappoint. ScaleSec was looking to strengthen our GTM motions with our CSPs, and it was going to be quite the uplift. Elisabeth assessed our present program and processes, interfaced with relevant team members, and produced a robust findings and roadmap report that we are now acting on. She brought insights from her time "on the other side" working at CSPs, and shared that wealth of knowledge with our team, to help us get stronger bonds going and get our messaging laser focused on our target audience. I highly recommend Elisabeth for her experience and insights to other companies looking to improve their GTM game.
-Marsha W, CEO
Elisabeth is able to take ideas and GTM concepts from idea to prototype by breaking down problems and identifying opportunities at the macro and micro level to clearly articulate the value. She is a business builder, always thinking about growing and scaling revenue through strategic offerings and joint go to market motions, unafraid of doing things differently even if they hadn’t existed prior. She is a wonderful example of identifying and building 1+1 = 3 type value propositions through partnerships that benefit both partners and the end customer.
- Steve S, VP Alliances (Slalom)
I have been at this a long time and am still amazed when certain individuals just stand out as experts and make it look easy. Elisabeth is one of those people. She has that rare combination of understanding and advising on the big picture,..and "bonus"... she understands the tech talk tracks that we all need these days in order to communicate a vision, and has the ability to talk to executives at any level. Elisabeth has been instrumental in helping us craft our business (strategy).
- Andrew C, CEO, Advisor & Investor (IGNW, CDW)
“You encouraged me to continue this journey strongly. Most other people said, no.…we brainstormed, letting our creative juices soar, setting this organization up for continued success. Your encouragement has helped to propel us to where we are today.”
- Cassandra P, CEO, Executive Director LOLK
Coaching
“It was during these conversations that I had a profound realization. It's not just us, but many tech leaders are striving for a more meaningful and balanced life, trying to align their personal purpose with their professional roles, and drive change, all while navigating the standard pressures and societal 'norms'.
- Brent M, Startup Leader, Founder, Investor. New Orleans
I was struggling with a new + intense workload after my company was acquired. My glimmer of clarity during this time was around if your company pays for you for your hustle or your perspective. I loved this question so much, as it helped me re-frame what the actual ask of most of my work is... and its absolutely perspective. LOVE!
-Kalia G, GTM Director
“At the start of my twelve sessions, I was defensive, frustrated with where I was, certain I could not just quit my job, and done with my micromanaging boss. We spent a lot of time on the concept of creating space, whether or not I would stay at my job, and what I could do to make it bearable if I stayed. It slowly felt like I had options. I ultimately left that job and decided to take some time off to recover and find that elusive space. I’m now at a job that I’m excited about and feel coaching has significantly impacted my journey to this point.”
-Karen S., Comms Director. Microsoft.
“As a woman in tech you understood first hand many of the challenges I was facing. You helped me recognize my current narrative and how it wasn’t serving me. You helped me develop a new narrative to work towards and taught me strategies to help make it happen”
— Laura F, Business Manager. Google. San Francisco
“Elisabeth Root helped me systematically recognize and dismantle patterns in my thought processes which have hampered me, helping me see my strengths and build my brand as a leader, rooted in my values and my authentic self. To underscore and build on these skills, Elisabeth has also guided me to develop a meditation and self-reflection practice. She is a treasure trove of resources and recommendations for podcasts, books and techniques from her own years of experience and deep practice.”
— Priya B, People Manager. Google.
“Elisabeth has been truly amazing in helping me uncover pockets of opportunity and lean into my strengths to create my narrative”
— Susanna, Business Manager. Google Cloud
