Tired of chasing hyperscaler partnerships without seeing real growth?
Many tech firms believe that to achieve explosive growth they need to hitch their GTM to to fastest growing rocketship in the ecosystem - the hyperscalers. So they hire the Cloud Alliance Director and they do all of the things that the partner programs tell them to do.
But then nothing happens. Chaos? Yes. Results? No.
I spent over a decade “on the inside” building partnerships and partner programs for AWS and Google Cloud and have helped countless partners become relevant - and strategic - to the hypercaler GTM. In the process I’ve seen how partners lose sight of the very vision that fueled their company’s success in the first place as they hustle to be picked as the favorite of the hyperscaler. It’s tech’s version of “pick me” on the playground.
Through a convergence of proven GTM frameworks and leadership development modalities I help revenue leaders and founder realign their GTM energy around the challenges faced by their customers and the unique ways only they know how to leverage tech to solve them. Together we will assess your business and lay out the next steps - in the right order - that will put your firm on the the hyperscaler rocketship - without self sacrifice.
You can Expect to Achieve:
Clarity and Focus We Assess your GTM Program to help you get clear on your core value to your end customer and joint customers
Impactful sales plays We work with your team to ideate and test repeatable sales plays that can be activated through channels like marketplace, co-sell and complementary solutions with other partners
Discoverability We look at your program status and ensure you’re well positioned for discoverability via partner matching platforms and programs.
Co-Sell Success We enable and coach your Partner Leaders and Sellers to build and manage the high value relationships that help you become known as strategic to your partners’ goals.
