Catalyzing transformation through GTM Alliances
Ecosystem sales is tricky business and you need to approach it with a different kind of energy.
Leaders must orchestrate the careful interplay between brand identity, collaborative spirit, resource alignment and sales hustle while igniting enthusiasm towards new (often experimental) joint value propositions.
You are expected to design a unique strategy that will break down doors into new sales territories but you better not lose the brand story that your customers expect from you.
You need to influence resources and teams (often without any real authority) to join you in an exploration of the art of the possible.
And you won’t achieve anything beyond writing out the concept if you can’t win the trust of those people above, around and below you.
Partnership work is both an art and a science - and at it’s center is the human experience.
Are you ready for it?
Our consulting and coaching offerings accelerate business development and human development in the most competitive tech GTM ecosystems, equipping leaders with the tools to design, pitch, test and launch GTM programs that drive long term revenue impact.
Through one-on-one coaching, tailored consulting or group workshops we help revenue leaders to:
Create repeatable sales plays that increase your firm’s value to the ecosystem and open new revenue channels.
Lead a fine-tuned alliance orchestration across your GTM team, replacing the guess work and false starts and conflicts with cross-functional alignment that drives results.
Drive revenue through focused awareness campaigns that create qualified pipeline and solid co-sell opportunities for short and long term revenue growth.
Empower your alliance and sales leaders to build more high value relationships faster within the ecosystem.
And have fun along the way!
