thrive by design.
Go-to-Market Advisory and Executive Coaching for the Differentiated Leader
In the dynamic and fast moving space of enterprise tech, performance expectations are always rising - and this is especially true as AI moves through. Leadership anxiety is at an all time high as companies restructure in pursuit of the highest impact performer, often narrowly defined in the context of short term revenue goals.
Welcome to ERA, integrated GTM Advisory and Executive Coaching that helps Go-to-Market Leaders and Tech Ecosystem Partners identify patterns and differentiators and take action on them - so they can actually thrive in the face of high pressure, market shifts and organizational pivots.
ERA creates focus
Lack of focus and self awareness in tech takes leaders astray in one of two ways: 1) You wear yourself and your team out with “bright shiny object syndrome”, pivoting often in response to market and partner needs. 2) You stay stagnant as the “why bother, it’ll just change again” mindsets set in.
ERA programs are designed to rapidly re-focus your vision so that you and your team can reignite the energy and the work required to pull ahead in this market.
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Struggling to capitalize on your AWS and Google Cloud partnerships?
Do they really know why they should partner with you? Are you sure?
I offer a holistic approach that provides an actionable understanding of cloud GTM and measurable progress in your Partner GTM goals:
Identify your differentiated value proposition
Develop a set of compelling and scalable sales plays
Create a GTM strategy that aligns your goals with those of the cloud partner
Enable your team to focus on what will drive impact
Yes I leave you with a robust assessment and suggested next steps and no it’s not an option to leave it on the shelf. I work with you to activate the connections and tangible support that helps you make impact in your GTM and partnerships.
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As a coach, I specialize in helping revenue leaders thrive in their career no matter the environment. I help you know yourself so you can stand with power in your value. Who are you? What is your unique gift to the market place? What problem do you solve better than anyone?
If those answers don’t come quickly, you are in the right place. I’m here to help you stand firmly in your value and lead others to do the same. -
I lead a community for leaders committed to shifting the energy of tech by shifting their own energy.
Check out A Liminal Space
So nice to meet you!
I am known by my clients and partners as leader, visionary, guide and trusted resource for tech GTM leaders ready to refocus the vision of success - and make it happen.
My enterprise tech journey is highlighted by the decade I spent building and leading strategic partnerships and programs at AWS and Google Cloud. Between 2012 and 2023 I guided countless partners through massive GTM shifts and I saw up close how a lack of clarity and focus weakens partnerships, sales engagements and morale. This experience led me to study the fascinating interplay between individual and organizational systems, and how each are anchored by willingness to self reflect. I became an executive coach while still at Google Cloud in 2020, achieving a 5-star standing and company sponsorship for an ICF-backed professional coaching certification focused on Integration.
In late ‘23 I intentionally left big tech to focus on my favorite part of partnerships - helping GTM partners and leaders step purposefully into their core differentiator and exponentially magnify their impact as a result.
My offerings blend proven Go-to-Market frameworks and executive coaching modalities to help leaders honestly and compassionately scrutinize their current situation, re-focus the vision, eliminate what no longer serves it and polish the gems that will make you stand out as the most impactful leader and complimentary partner, ready to solve for even the most complex challenges in today’s market.
For a little more about my philosophy around the key role self awareness plays in partnerships, check out this interview.
