Discover and promote your unique brilliance. Launch your next era.
Hi. I’m Elisabeth Root.
I am a former tech GTM leader turned executive coach and advisor, guiding tech leaders and emerging founders to alchemize their resumes and insights into uniquely brilliant productized offerings that their next employer, client or customer will line up for.
work: n: an opportunity for discovering and shaping; the place where the self meets the world
- David Whyte
OFFERINGS
Programs and offerings informed by the principals of strategic alliances. executive coaching and go-to-market strategy.
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Executive Coaching for
Tech Leaders & Job Seekers
Discover and position your unique differentiators and expand into the role you deserve.
Coaching & Go to Market Advisory for Emerging Founders
Loosen your golden handcuffs, package your differentiated offering and be guided as you take your side hustle or startup to market.
Connection & Discovery
in Community
Meet, connect and collaborate with other leaders and founders on similar journeys.
Trusted by leaders like you from companies that include:
Here’s my story:
I come to this work after a long go-to-market career which included early chapters in real estate, marketing and direct sales before a 12-ish year run as a GTM partnerships leader in the world of big tech. At Amazon Web Services and Google Cloud I led emerging partners to multi-hundred million dollar sales targets by helping them redefine their market differentiators without ever losing sight of their core value (founder’s energy). I found that the best way to accelerate a business was to leverage an authentic curiosity about its people.
My career and entrepreneurial journey proves the theory that every part of our lived experience can be alchemized into our differentiated value and productized offering. Tech work, and especially my time at Google, provided a sandbox to explore ways in which to work with the dynamics between professional wellness and business performance. This curiosity was born long before I came to tech, but would become my differentiator there.
My desire to really understand the humans working in tech also led me into Google’s “G2G” peer coaching program in 2020 as a career coach focused on conscious leadership and balance. My consistent 5 star scoring was rewarded with invitations to lead team mindfulness trainings and #IAmRemarkable sessions and ultimately earning Google sponsorship in a year-long executive coaching certification program at New Ventures West (San Francisco) in 2021. I left full-time tech in late 2023 to launch this business.
I know first hand that elevating or transforming a career or business, no matter the catalyst, requires energy, patience and above all, a refusal to self-abandon. That’s what I’m here to help you harness.
In addition to my GTM background and an accredited executive coaching certification my credentials include mindfulness and somatic education that includes: A 200 hour Yoga Teacher Certification (RYT, Synergy Yoga), Mindfulness Based Stress Reduction (Jon Kabat-Zinn), Mindful Self-Compassion, Fierce Self Compassion (Kristen Neff), Trauma Informed Yoga (YBB and Synergy Yoga), Conversational Leadership (David Whyte) and more.
I’d love to hear your story. Contact me directly or fill out the form below.