Ignite your market-maker energy
In these early days of AI transformation, uncertainty is the only certainty. Yet your employers, boards and investors expect predictable outcomes. This operationalized contradiction - with tech leaders like you right in the middle - has sent many once-sharp leaders running for the safety of sameness.
But that’s not you.
I’m Elisabeth Root and I founded ERA to help rising executives, executives and CEOs rise into the regenerative energy of their core differentiator. Whether your goal is to step up into a show-stoppingly distinct leadership identity, to lead a market-maker product or service waaay past expectations or to forge an unexpected new career path, working with ERA will help you:
Create space to develop and nourish the intangibles that AI can’t replace - curiosity, discernment, inner trust, vision work, connection - which lead you to your tangible differentiators as a leader in your tech domain or of something new entirely
Operationalize processes that sustain that energy so you can predictably translate your offering into real business value and drive solid and measurable results
Step out of scarcity and constraint and into the expansive energy of transformational leadership
work: n: an opportunity for discovering and shaping; the place where the self meets the world
- David Whyte
Startup Founders and CEOs
CEOs and leadership wanting to de-risk scale by defining and operationalizing cultures of openness, innovation and growth - the work that paves the way for sustainable innovation and high value exits
Tech Execs
Who are ready to expand beyond narrow role definitions to claim your unique voice, value and the role you're ready for. Inside or outside of tech.
Explore 1:1 coaching offerings
Join Waitlist for 2026 Liminal Space
Women Tech Leaders
Who are too often constrained and exhausted by an antiquated corporate and cultural system, ready to reclaim your feminine power, unleash your voice and step into your most expansive vision of success
Explore 1:1 coaching offerings
Registration Open: Align +Amplify, A Journey of Self-Reclamation for the Breadwinning Woman in Tech
Trusted by leaders like you from companies that include:
I am Elisabeth Root. A woman in tech, advisor and coach, teacher, lifelong student, type-A achiever, intuitive creator and lover of lazy days in the sun. It all belongs.
Before founding ERA I spent over a decade in “big tech” go to market where I came to see that revenue success rests on a leader’s ability to attune to all parts of the system - inner and outer - so that they can attune to the massive matrix of personalities at play in any fast paced tech sales ecosystem. I’ve seen inspiring leaders create cultures of connection, curiosity and wins and of and old guard IT bosses embody and exude fear driven, trauma response cultures that eventually push high performers out. The impact of each style reverberates into the culture - and the numbers - for years.
I founded ERA in 2023 to help tech leaders reclaim their innate energy of human first leadership in the AI era as they work proven exercises to differentiate their offerings, resulting in durable and flexible market maker success.
If you're looking for an expert consultant to up-level your executive leaders or for yourself, who also operates with incredible empathy and strength of soul, look no further than Elisabeth Root.
She's a unique force in the industry and every time I get the chance to catch up with her, I leave with new energy and knowledge - two things that are really hard to combine.
Casey Bleeker, CEO & Co-Founder. SurePath AI
The Boiler Plate:
ERA was founded by Elisabeth Root after a career in Go to Market roles (product, marketing, partnerships, sales), including over a decade as a founding member of several partnership orgs at both AWS and Google Cloud, exposed a fundamental insight: Emerging and scale-up businesses fail to thrive during times of market transformation when they abandon their values and differentiators out of fear of being left behind. Those who pull ahead are those who are crystal clear about their core offering, iterate often on how they bring it to market. Unlike typical partnership leaders who optimize for narrow metrics, Elisabeth assessed revenue potential from across the entire GTM spectrum - from product development to customer success and everything in between - and saw inner depth and human alignment as the ultimate revenue growth lever. This goes for companies as much as execs.
Since 2023, she's coached executives from some of the world's most innovative companies - including Databricks, Google, Microsoft, NVIDIA and a slew of startups - to drive change and accelerate growth by blending strategic market insight with inner and outer alignment and subsequent strategies. As a long time “partner-person,” Elisabeth brings a network of partnership resources to deliver this work, ensuring that every engagement benefits from a deep web of specialized expertise.